Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Vegetarianism
The needs of modern herbivores are met in even the oddest aspects of life.
4.4
Trend score
Trend
What is the Niche Vegetarianism trend?
Niche Vegetarianism: More and more consumers are converting to vegetarianism, with each new convert armed with their own special set of needs. This forces companies to get more creative with their vegetarian offerings, resulting in herbivore-friendly products from the oddest industries, including prophylactics and skincare.
Trend themes
Themes within the Niche Vegetarianism trend
Three behaviours holding the trend together01
Niche Vegetarianism
More and more consumers are converting to vegetarianism, with their own special set of needs, resulting in herbivore-friendly products from unlikely industries
02
Ethical, sustainable, vegan products
Consumers are seeking ethical and sustainable plant-based products like vegan condoms to ensure responsible consumption and production
03
Humane taxidermy and fauxidermy
This trend caters to animal lovers and substitutes traditional taxidermy with more humane and sustainable materials like wool, felt and eco-friendly fabrics
Industry implications
What the Niche Vegetarianism trend means for industry
Where the trend changes the playbookFor
Food industry
Vegetarianism and veganism are driving product innovation in the food industry to cater to consumers' special needs and dietary preferences
For
Fashion industry
There is an increasing demand for ethically-sourced and sustainable fashion products that are vegan and animal cruelty-free
For
Home decor and art industry
Humane taxidermy and fauxidermy are changing the way people decorate their homes and offices by providing sustainable and cruelty-free alternatives to traditional taxidermy
Trend signals
Trend signals for Niche Vegetarianism
Trend score 4.4 out of 10, from popularity 61%, activity 62%, freshness 8%.
Popularity61%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Niche Vegetarianism trend
5 featured examples from May 22, 2012 to Mar 22, 2013CategoryArt & Design
Handmade Knitted Taxidermy
Jessica Dance Created These Beautiful Wool Animal Heads
Interior designers can focus on ethical and unique home decor options that appeal to a growing conscious consumer market.
CategoryArt & Design
Felt-Made Fauxidermy Figures
Kiyoshi Mino Combines Special Taxidermy and Eco-Friendly Art
Artists and designers can explore and capitalize on the growing demand for eco-friendly taxidermy artwork.
CategoryLifestyle
Ethical Vegan Condoms
GLYDE Products are Certified Pure Natural Pleasure
Companies in the condom manufacturing industry can capitalize on the trend of ethical and vegan products by creating and marketing certified ethical and vegan condoms.
CategoryLifestyle
Cultural Vegan Seasonings
The Hipster Dust Spices are Great for Vegans and Foodies
Opportunity to cater to the growing demand for vegan-friendly seasonings.
CategoryNaughty
Vegetarian Nudie Joints (UPDATE)
Casa Diablo in Portland is the World's Only Vegan Strip Club
Disruptive innovation opportunity: Incorporating vegan options and unique themes in traditional hospitality venues to attract new customers.
