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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Literal Celebrity Worship

Religion and pop culture collide as idolism is taken a step further

Implications - The availability of information on the web means the modern consumer can feel as close to celebrities as possible, causing the line between admiration and worship to blur. Superfans take this a step further by creating semi-religious pieces dedicated to public figures. Whether this merchandise is truly a product of love or meant as satire, it provides commentary on how high a priority pop culture is to the modern consumer.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
561,437 Total Clicks
Date Range:
Aug 12 — Mar 13
Trending:
Average
Consumer Insight Topics:

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