Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Cultured Pop
Culture
Literature and theater take center stage in Internet culture.
4.1
Trend score
Trend
What is the Cultured Pop Culture trend?
Cultured Pop Culture: Many believe Internet humor consists mostly of frivolity, but a new sub-culture of the web sees much more sophistication. With the rise of films like Les Miserables and The Great Gatsby, consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment.
Trend themes
Themes within the Cultured Pop Culture trend
Three behaviours holding the trend together01
Resurgence of Literature
Consumers are embracing true culture, relishing in the opportunity to show off their knowledge of the finer forms of entertainment.
02
The Pulp Culture Movement
Initiatives like Pulp! The Classics give classic literary works an adrenaline shot in the arm with unique covers and packaging.
03
Internet-Based Humor and Pop Culture
The rise of Internet culture sees a sub-culture enjoying more sophistication and an abundance of humorous adaptation opportunities.
Industry implications
What the Cultured Pop Culture trend means for industry
Where the trend changes the playbookFor
Publishing
The resurgence of classic literature presents a market opportunity to repackage and re-present older works to a modern audience.
For
Entertainment and Media
The Pulp Culture movement presents a new way of packaging and marketing media, opening the door to experimentation with different styles and formats.
For
Advertising and Marketing
Opportunities for meme-based advertising campaigns present themselves as Internet-based humor and pop culture continues to gain popularity.
Trend signals
Trend signals for Cultured Pop Culture
Trend score 4.1 out of 10, from popularity 55%, activity 59%, freshness 8%.
Popularity55%
Activity59%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cultured Pop Culture trend
5 featured examples from Nov 14, 2012 to Feb 21, 2013CategoryPop Culture
Film Cast Editorials
The Vogue 'Dreaming a Dream' Photoshoot Stars the Actors from 'Les Mis'
Fashion brands can collaborate with film casts to create exclusive editorials that promote their brand and evoke nostalgia.
CategoryPop Culture
Meme-Based Nominee Depictions
This Year's Oscar Nominees Get Memed in These Redone Posters
The film industry can capitalize on the popularity of meme-based Oscar nominee depictions by incorporating internet humor into marketing campaigns and engaging with online audienc…
CategoryPop Culture
Pulp Fiction Literature Makeovers
Literature Gets a Shot of Adrenaline with These Pulp Covers
Opportunity for publishers to refresh classic literature and appeal to new audiences.
CategoryArt & Design
Romantic Quote Cups
These Literary Mugs Feature Classic Jane Austen Quotes
Retailers can capitalize on the popularity of classic literature by offering products that feature quotes from famous authors.
CategoryPop Culture
Gangster Gatsby Quizzes
The Jay-Z or Great Gatsby Quote Quiz Will Leave You Surprised
Developing interactive quizzes and games that test knowledge and engagement with pop culture can enhance the digital entertainment experience for users.
