Unexpected street art draws attention through social media word of mouth
Implications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts.
1. Guerrilla Marketing - Brands and non-profit organizations are starting to experiment with non-traditional marketing stunts and street art to grab the attention of consumers and the blogosphere.
2. Adbusting - Guerrilla artists are parodying popular advertisements through public art and billboards to send messages that pique the interest of consumers.
3. Anti-advertising Movement - Street art campaigns such as Brandalism are working to fight back against advertisements and reclaim outdoor space.
1. Marketing and Advertising - Guerrilla marketing and ad-busting are disruptive innovations that challenge the status quo of traditional marketing tactics.
2. Non-profit - Non-profit organizations can leverage guerrilla marketing and street art to raise awareness and draw attention to their causes in a unique and memorable way.
3. Public Art - The anti-advertising movement has paved the way for public art campaigns to reclaim outdoor space and inspire creative expression in urban areas.