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Brandalism

Unexpected street art draws attention through social media word of mouth

Implications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts.
Trend Themes
1. Guerrilla Marketing - Brands and non-profit organizations are starting to experiment with non-traditional marketing stunts and street art to grab the attention of consumers and the blogosphere.
2. Adbusting - Guerrilla artists are parodying popular advertisements through public art and billboards to send messages that pique the interest of consumers.
3. Anti-advertising Movement - Street art campaigns such as Brandalism are working to fight back against advertisements and reclaim outdoor space.
Industry Implications
1. Marketing and Advertising - Guerrilla marketing and ad-busting are disruptive innovations that challenge the status quo of traditional marketing tactics.
2. Non-profit - Non-profit organizations can leverage guerrilla marketing and street art to raise awareness and draw attention to their causes in a unique and memorable way.
3. Public Art - The anti-advertising movement has paved the way for public art campaigns to reclaim outdoor space and inspire creative expression in urban areas.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
1,353,336 Total Clicks
Date Range:
May 09 — Mar 13
Trending:
Hot

Featured Examples

Guerrilla Censorship
Guerrilla Censorship
H&M Summer Bus Stop Campaign is Defaced
The stunning H&M outdoor summer campaign has been the subject of guerrilla censorship. As you can see from the gallery above, the bus stop billboards have been defaced with spray paint. I don't want to… MORE
Anti-Advertising Street Art
Anti-Advertising Street Art
The 'Brandalism' Billboards Reclaim UK Outdoor Areas
‘Brandalism’ Billboards are reclaimed from the advertising industry that they aim to condemn. Stating the common, but true to the idea that people are constantly bombarded with too many... MORE
Guerrilla Doll Faces
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
Whether or not you have ever owned a Barbie, the impact the Barbie franchise had on every person’s childhood is undeniable. For Jocelyne Grivaud, her love for these dolls didn’t just stop there. In carrying… MORE
Bitten Billboards
Bitten Billboards
These Mosquitos Attacking City Prints Are Adbusting With an Artsy Twist
This montage of mosquitos attacking city prints is the work of an unknown artist who placed replicas of dead mosquitos all over a couple billboards. The dead bug bodies are a stark contrast to the smooth… MORE
Pac Man Street Art
Pac Man Street Art
Katie Sokoler Livens up the Streets With Pacman
Katie Sokoler is doing her part to bring Pacman back to the streets where he belongs with her Pacman street art. This guerrilla art project is the perfect cure for sidewalk blues. I hate the sidewalk blues.… MORE
Urban Micro Pandas
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
1600 paper panda bears showed up practically overnight in Nante, France as part of an awareness project by the WWF (the World Wildlife Federation). As they usually do in their publicity stunts, the WWF… MORE

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