Cablevision is taking a giant leap into the Interactive Television Advertising market this October. Over 30 million digital-television customers will be targeted for the campaign, which utilizes Internet ad techniques to secure the attention of consumers.
Walt Disney Co., Mattel Inc. and the U.S. Navy are among the current corporate subscribers for specific Cablevision interactive channels. This fall, Cablevision is expecting several major advertisers to participate in the campaign for an undisclosed premium rate.
Media Giants Comcast and Time Warner have previously rolled out their own versions of performance based Interactive TV ads in an effort to repair an ailing AdRev market.