Cablevision is taking a giant leap into the Interactive Television Advertising market this October. Over 30 million digital-television customers will be targeted for the campaign, which utilizes Internet ad techniques to secure the attention of consumers.
Walt Disney Co., Mattel Inc. and the U.S. Navy are among the current corporate subscribers for specific Cablevision interactive channels. This fall, Cablevision is expecting several major advertisers to participate in the campaign for an undisclosed premium rate.
Media Giants Comcast and Time Warner have previously rolled out their own versions of performance based Interactive TV ads in an effort to repair an ailing AdRev market.
Interactive TV Advertising
More Stats +/-
15 Hands-On Interactive Ad Campaigns
Interactive Arousal Sites
Giant Interactive TV Remotes
Online Dating TV Channels
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Cablevision to Try Internet Ad Techniques in October
- By: TopDogSep 19, 2009