Juxtaposing high-price fashion and homelessness, W Magazine opts for an editorial spread that has models dressed to the nines in luxury-branded shopping bags amidst dingy alleyways and garbage cans.
AdBusters claims that â€œdestitution has never looked so glamorousâ€ in these ads and is one of the problems with advertising today. According to AdBusters, these images create a sort of â€œculture jam â€“- an effort to subvert the advertising -â€“ than advertising itself.â€
Implications - What I particularly like about the W Magazine ad is that it brings together two things that are normally very far apart from each other. The rough-around-the-edges homeless aesthetic may get big after more people see this collection; you can remain ahead of the curb by checking out these pics.
W Magazine Juxtaposes High Fashion and Homelessness
1. Homelessness Fashion Trend - Luxury fashion brands can explore creating collections inspired by homeless aesthetics.
2. Subversive Advertising Trend - More brands can start creating ads that intentionally subvert typical advertising norms to capture attention and make a statement.
3. Social Commentary Advertising Trend - Ads that highlight social issues, such as homelessness, can be a way for brands to make a statement and appeal to socially conscious consumers.
1. Fashion Industry - Fashion brands can explore creating collections inspired by homeless aesthetics.
2. Advertising Industry - Brands can start creating more subversive ads that challenge typical advertising norms.
3. Social Activism Industry - Brands that want to make a social statement can use advertising as a platform to raise awareness and inspire social change.