Juxtaposing high-price fashion and homelessness, W Magazine opts for an editorial spread that has models dressed to the nines in luxury-branded shopping bags amidst dingy alleyways and garbage cans.
AdBusters claims that â€œdestitution has never looked so glamorousâ€ in these ads and is one of the problems with advertising today. According to AdBusters, these images create a sort of â€œculture jam â€"- an effort to subvert the advertising -â€" than advertising itself.â€
Implications - What I particularly like about the W Magazine ad is that it brings together two things that are normally very far apart from each other. The rough-around-the-edges homeless aesthetic may get big after more people see this collection; you can remain ahead of the curb by checking out these pics.
Mock Ad Advertising
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Rubbish Runway Collection
Luxury for the Homeless (UPDATE)