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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,599 more

Mansome Desire

Traditionally feminine beauty routines are now commonplace for urban males

Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
852,299 Total Clicks
Date Range:
Aug 12 — Mar 13
Trending:
Average
Consumer Insight Topics:

Featured Examples

Manly Cosmetic Satchels
Manly Cosmetic Satchels
The Dewars X FSC Travel Bag is a Masculine Carry-On For Your Bike
Having a basket hang off the front of your bike might not be your style, and if that’s the case then the Dewars X FSC travel bag will be a refreshing alternative. This carrying sleeve rolls... MORE
Mustache-Topped Bottles
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
The Barbers packaging leaves little question about the purpose of the contents of each container, for the lids of the three flasks have been capped with rather elaborate mustaches. The line of the &#... MORE
Manscaping Face Stencils
Manscaping Face Stencils
The Men's Eyebrow Shaving Guide Helps Clean Up Bushy Eyebrows
If you aren’t quite sure what to give as a gift to a man in your life, you can always give him the Men’s Eyebrow Shaving Guide. Created by hair and makeup artist Keiko Obana, this men&#... MORE
Facial Hair Styling Sticks
Facial Hair Styling Sticks
The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form
It’s Movember and as courageous challengers take on the dares of fellow friends to grow out the most extravagantly weird mustaches, they might need a little help with some mustache wax. Etsy... MORE
Sophisticated Shaving Supplies
Sophisticated Shaving Supplies
Harry's Grooming Offers Gentleman Only the Finest Ingredients
Shaving can be a rough experience for guys with sensitive skin, which is why Harry’s Grooming products offer a fine roster of ingredients that won’t cause irritation during the task. One... MORE
Masculine Apothecary Retailers
Masculine Apothecary Retailers
The MenScience Flagship Store Embraces Simplicity and Function
The MenScience Flagship store by HWKN design firm channels a classic apothecary. With a focus on function, HWKN creates a minimalist space showcasing the best in men’s skincare products. The... MORE
Masculine Hair Masks
Masculine Hair Masks
The Alumi Head Spa Treats Men to Luscious Locks
The Alumi Head Spa treatment reveals why some men have more lustrous locks than women. Women shouldn’t be the only ones who get to pamper themselves and, although guys may not admit it, they do... MORE
play_circle_filled Phony Manscaping Promotions
Phony Manscaping Promotions
The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor
Gillette has taken an interesting approach in its new advertising campaign for the U.K. The Gillette MagmaCore Extreme is a fictional razor invented to help promote the Gillette Fusion Pro Glide... MORE

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