Category
Fashion
Scaled Restraint
Trend cluster
Category
Mansome
Desire
Traditionally feminine beauty routines are now commonplace for urban males.
3.4
Trend score
Trend
What is the Mansome Desire trend?
Mansome Desire: Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it.
Trend themes
Themes within the Mansome Desire trend
Three behaviours holding the trend together01
Male Grooming
Urban males are now spending vast amounts of time and money on improving their appearance.
02
Discreet Grooming
Men are opting for grooming products that are discreet and travel-friendly.
03
Natural Ingredients
Men with sensitive skin prefer grooming products with natural ingredients that won't cause irritation.
Industry implications
What the Mansome Desire trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can target men with more male-centric grooming products.
For
Lifestyle
The lifestyle industry can market discreet and travel-friendly grooming products for men on-the-go.
For
Natural
The natural industry can cater to men who prefer natural and organic grooming products.
Trend signals
Trend signals for Mansome Desire
Trend score 3.4 out of 10, from popularity 52%, activity 43%, freshness 8%.
Popularity52%
Activity43%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mansome Desire trend
7 featured examples from Jan 23, 2011 to Mar 15, 2013CategoryFashion
Manly Cosmetic Satchels
The Dewars X FSC Travel Bag is a Masculine Carry-On For Your Bike
Potential to design and sell stylish and functional bags that cater specifically to men's needs and preferences in the fashion industry.
CategoryFashion
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
The men's grooming industry can capitalize on the trend towards incorporating humor and personality in product designs and marketing strategies to target younger and trendier cons…
CategoryUnique
Manscaping Face Stencils
The Men's Eyebrow Shaving Guide Helps Clean Up Bushy Eyebrows
The beauty industry can explore the market demand for men's beauty tools and develop new products to cater to this growing segment.
CategoryFashion
Facial Hair Styling Sticks
The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form
Opportunities to offer new grooming products to meet the growing demand for convenient, fragranced solutions.
CategoryLifestyle
Sophisticated Shaving Supplies
Harry's Grooming Offers Gentleman Only the Finest Ingredients
Disruptive innovation opportunity: Revolutionize the men's grooming industry by developing innovative shaving products that cater to the specific needs of individuals with sensiti…
CategoryFashion
Masculine Hair Masks
The Alumi Head Spa Treats Men to Luscious Locks
The Alumi Head Spa presents an opportunity for beauty brands to create innovative hair treatments targeted towards men and offer salon-like experiences at home.
CategoryMarketing
Phony Manscaping Promotions
The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor
Opportunity to use satirical advertising and fictional product promotion to promote new products and differentiate from competitors
