Gillette has taken an interesting approach in its new advertising campaign for the U.K. The Gillette MagmaCore Extreme is a fictional razor invented to help promote the Gillette Fusion Pro Glide razor.
At first glance, the commercial appears overly macho. A man is at the center of the Earth making the blades for the 80-blade Gillette MagmaCore Extreme razor. Then the claims start to get overly ridiculous: One hilarious part states that each blade was made thinner than an atom.
Although it is definitely not real, we can imagine this razor would deliver a painful shave.