Fast Food Exotica

Burger chains attract foodies by adding unconventional flavors to their menus

Implications - In 2013, legions of foodies are blogging, tweeting and recording clips of their adventures with odd edibles. To keep up, chain restaurants must step up the risk factor with their offerings. The modern consumer is no longer simply seeking "good, affordable food." Today's thrill-seeking cuisine connoisseur is looking for food that is out of the ordinary and provides an element of escape.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
356,817 Total Clicks
Jan 12 - Mar 13
Mild
LifestyleFood
Featured Examples
Luxury Fast Food Meals - The Wendy's $16 Foie Gras Burger Hopes to Entice Mature Customers
SCORE 5.3
Warm 5,610 Clicks Pub: Jan 4, 12
Luxury Fast Food Meals
The Wendy's $16 Foie Gras Burger Hopes to Entice Mature Customers
The Wendy's $16 foie gras burger will garner a lot of attention -- attention that the third biggest U.S. fast food franchise could use during its launch in Japan. Since this is its second attempt to break… [More]
Politically Powered Burgers - McDonald’s China Black and White Burger is Food with an Edge
SCORE 4.6
Average 2,904 Clicks Pub: Sep 12, 12
Politically Powered Burgers
McDonald’s China Black and White Burger is Food with an Edge
McDonald’s China recently released two limited-edition hamburgers deemed the Black and White Burger, which incorporate a political message. Fast food isn’t just a tasty and relatively... [More]
Festive Squash Hamburgers - The Burger King Pumpkin Burger is Only Available in Japan
SCORE 3
Mild 1,110 Clicks Pub: Oct 23, 12
Festive Squash Hamburgers
The Burger King Pumpkin Burger is Only Available in Japan
Although the Burger King Pumpkin Burger might be more appropriate for a United States market due to Thanksgiving and Halloween being just around the corner, it is currently only being served in Japan.... [More]
Abnormal Ink-Infused Hamburgers - The Premium Kuro Burger Satisfies Customers with Squid Ink
SCORE 3
Mild 2,180 Clicks Pub: Sep 24, 12
Abnormal Ink-Infused Hamburgers
The Premium Kuro Burger Satisfies Customers with Squid Ink
Launching in Japanese Burger King locations on September 28th 2012, the Premium Kuro Burger uses a unique topping to attract business. Although it features a black bun that looks very similar to... [More]
Gourmet Sea-Loving Fast Food - Wendy's Lobster and Caviar Burgers are Introduced in Japan
SCORE 2.5
Mild 1,485 Clicks Pub: Aug 9, 12
Gourmet Sea-Loving Fast Food
Wendy's Lobster and Caviar Burgers are Introduced in Japan
The race is on among fast food chains who are trying to win markets overseas through the creation of innovative and offbeat fare, and one manifestation of this is Wendy’s lobster and caviar... [More]
Quantcast