Burger chains attract foodies by adding unconventional flavors to their menus
Implications - In 2013, legions of foodies are blogging, tweeting and recording clips of their adventures with odd edibles. To keep up, chain restaurants must step up the risk factor with their offerings. The modern consumer is no longer simply seeking "good, affordable food." Today's thrill-seeking cuisine connoisseur is looking for food that is out of the ordinary and provides an element of escape.