Burger chains attract foodies by adding unconventional flavors to their menus
Implications - In 2013, legions of foodies are blogging, tweeting and recording clips of their adventures with odd edibles. To keep up, chain restaurants must step up the risk factor with their offerings. The modern consumer is no longer simply seeking "good, affordable food." Today's thrill-seeking cuisine connoisseur is looking for food that is out of the ordinary and provides an element of escape.
Trend Themes
1. Gourmet Fast Food - Fast food chains are releasing innovative and extravagant menu items to appeal to an audience seeking unique and luxury dining experiences.
2. Politically-charged Cuisine - Culinary creations with a political message help to spark conversation, allowing fast food chains to serve as a platform for discussing governmental affairs.
3. Seasonal Limited Edition Menu Items - Chain restaurants are releasing temporary menu items that feature seasonal or uncommon ingredients to attract customers looking for something different.
Industry Implications
1. Food & Beverage Industry - Opportunity for chain restaurants to disrupt the food and beverage industry with unconventional ingredients and unique menu offerings.
2. Hospitality Industry - Hotels and resorts can consider adding gourmet and seasonal menu items to their restaurant offerings to cater to guests seeking luxury dining experiences.
3. Advertising & Marketing Industry - Marketing campaigns for unique and extravagant limited-time menu items offer an opportunity for marketers to create buzz, attract customers and build brand awareness.
