Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Fast Food
Exotica
Burger chains attract foodies by adding unconventional flavors to their menus.
3.6
Trend score
Trend
What is the Fast Food Exotica trend?
Fast Food Exotica: In 2013, legions of foodies are blogging, tweeting and recording clips of their adventures with odd edibles. To keep up, chain restaurants must step up the risk factor with their offerings. The modern consumer is no longer simply seeking "good, affordable food." Today's thrill-seeking cuisine connoisseur is looking for food that is out of the ordinary and provides an element of escape.
Trend themes
Themes within the Fast Food Exotica trend
Three behaviours holding the trend together01
Gourmet Fast Food
Fast food chains are releasing innovative and extravagant menu items to appeal to an audience seeking unique and luxury dining experiences.
02
Politically-Charged Cuisine
Culinary creations with a political message help to spark conversation, allowing fast food chains to serve as a platform for discussing governmental affairs.
03
Seasonal Limited Edition Menu Items
Chain restaurants are releasing temporary menu items that feature seasonal or uncommon ingredients to attract customers looking for something different.
Industry implications
What the Fast Food Exotica trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
Opportunity for chain restaurants to disrupt the food and beverage industry with unconventional ingredients and unique menu offerings.
For
Hospitality Industry
Hotels and resorts can consider adding gourmet and seasonal menu items to their restaurant offerings to cater to guests seeking luxury dining experiences.
For
Advertising & Marketing Industry
Marketing campaigns for unique and extravagant limited-time menu items offer an opportunity for marketers to create buzz, attract customers and build brand awareness.
Trend signals
Trend signals for Fast Food Exotica
Trend score 3.6 out of 10, from popularity 69%, activity 31%, freshness 8%.
Popularity69%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Fast Food Exotica trend
5 featured examples from Jan 4 to Oct 24, 2012CategoryBusiness
Luxury Fast Food Meals
The Wendy's $16 Foie Gras Burger Hopes to Entice Mature Customers
The fast food industry can explore the development and promotion of gimmicky and luxury meals to attract new customers and increase sales.
CategoryLifestyle
Politically Powered Burgers
McDonald’s China Black and White Burger is Food with an Edge
Fast food chains can explore incorporating political messages, cultural symbols, and limited-edition items to enhance the customer experience and drive sales.
CategoryLifestyle
Festive Squash Hamburgers
The Burger King Pumpkin Burger is Only Available in Japan
Fast food chains can seize the opportunity to create seasonal limited edition menus and offer creative burger variations to cater to diverse customer preferences.
CategoryLifestyle
Abnormal Ink-Infused Hamburgers
The Premium Kuro Burger Satisfies Customers with Squid Ink
Fast food chains can leverage innovative and daring menu offerings, such as the Premium Kuro Burger, to generate buzz, attract customers, and differentiate themselves from competi…
CategoryWorld
Gourmet Sea-Loving Fast Food
Wendy's Lobster and Caviar Burgers are Introduced in Japan
The fast food industry can leverage the trend of gourmet fast food to attract consumers who seek unique and luxurious dining experiences.
