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Explicit Culturtising

Brands are relating to Latino consumers with overt cultural messages

Implications - Instead of targeting the Latino population subtly, brands are using explicit and obvious campaigns to reach this on-the-rise demographic. Communicating a stronger message to the group, and perhaps coming across as more honest, companies aren't shying away from their intention to reach this growing demographic with increasing purchase power.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
456,247 Total Clicks
Date Range:
Oct 09 — Jul 13
Trending:
Mild
Consumer Insight Topics:

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