Explicit Culturtising

Brands are relating to Latino consumers with overt cultural messages

Implications - Instead of targeting the Latino population subtly, brands are using explicit and obvious campaigns to reach this on-the-rise demographic. Communicating a stronger message to the group, and perhaps coming across as more honest, companies aren't shying away from their intention to reach this growing demographic with increasing purchase power.
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
463,172 Total Clicks
Oct 09 - Jul 13
Mild
MarketingBranding
Featured Examples
Superhero Ethnicity Revamps - African American and Hispanic Miles Morales is Now Spiderman
SCORE 5.9
Warm 5,160 Clicks Pub: Aug 3, 11
Superhero Ethnicity Revamps
African American and Hispanic Miles Morales is Now Spiderman
There was nothing in the Spider-Man comics that required the web slinger to be of Caucasian ethnicity, so Marvel Comics is introducing Miles Morales, Peter Parker's replacement after the hero's death in… [More]
Language-Confused Commercials - This American Nueva Ford Escape 2013 Ad is in Spanish
SCORE 4.4
Average 1,241 Clicks Pub: Jul 9, 12
Language-Confused Commercials
This American Nueva Ford Escape 2013 Ad is in Spanish
The airing of the Nueva Ford Escape 2013 ad during the NBA Finals surely confused many of its viewers—the commercial was in Spanish accompanied by English subtitles. The fact that a foreign... [More]
Latino Hipster Boutiques - Surropa.com Lets Latin American Youth Look Fly
SCORE 2.7
Mild 10,349 Clicks Pub: Oct 22, 09
Latino Hipster Boutiques
Surropa.com Lets Latin American Youth Look Fly
With Hispanics accounting for over 20% of the US population, finally there’s an online store that caters to the hipster Latino market called Surropa. Many of their t-shirt designs probably wont mean much… [More]
Latino-Targeted T-Shirts - Color Latino is an Apparel Company By and for Latinos
SCORE 1.9
Untested 1,938 Clicks Pub: Jul 4, 13
Latino-Targeted T-Shirts
Color Latino is an Apparel Company By and for Latinos
Color Latino is branding Latino culture through fashion with witty designs that appeal to Latinos is the US and in Latin America. Latino culture has been on the rise for more than a decade, not... [More]
Targeted Webisode Ads - The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
SCORE 1
Untested 419 Clicks Pub: Aug 24, 11
Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
The Kmart Spanish web series is the company’s ingenious attempt to connect to their Spanish-language consumer base. Mark Synder, the marketing officer for Kmart, said that the company was excited to have… [More]
Latina-Targeted Webisodes - Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
SCORE 1.3
Untested 1,191 Clicks Pub: Oct 25, 11
Latina-Targeted Webisodes
Old Navy 'Stolen Styles' is a Telenova Geared at Hispanic Women
More and more of today's fashion retailers are attempting to reach their target consumers online, and Old Navy is one of them, having launched the Old Navy 'Stolen Styles' webisodes on October 18th. 'Stolen… [More]
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