Color Latino is branding Latino culture through fashion with witty designs that appeal to Latinos is the US and in Latin America.
Latino culture has been on the rise for more than a decade, not only in the US, but around the world. Fifteen years ago, the world had yet to know about Latino artists and culture, until 1998 when Ricky Martin’s Living la vida loca became a world sensation that opened the door for other artists, performers and fashion designers to take the world stage.
Today, Latino artists and culture continue to capture the world. Super stars like Pitbull and Shakira are ambassadors to Latino cukture, salsa and regueton is danced in discos in Europe and Asia, Peruvian and Brazilian restaurants are being open every single day and pieces from artists like Britto are found in every city in the world.