Color Latino is branding Latino culture through fashion with witty designs that appeal to Latinos is the US and in Latin America.
Latino culture has been on the rise for more than a decade, not only in the US, but around the world. Fifteen years ago, the world had yet to know about Latino artists and culture, until 1998 when Ricky Martin’s Living la vida loca became a world sensation that opened the door for other artists, performers and fashion designers to take the world stage.
Today, Latino artists and culture continue to capture the world. Super stars like Pitbull and Shakira are ambassadors to Latino cukture, salsa and regueton is danced in discos in Europe and Asia, Peruvian and Brazilian restaurants are being open every single day and pieces from artists like Britto are found in every city in the world.
Color Latino is an Apparel Company By and for Latinos
1. Rise of Latino Culture - Disruptive innovation opportunity: Develop culturally inclusive products and services that cater to the growing Latino market.
2. Latino Fashion and Design - Disruptive innovation opportunity: Create fashion brands that incorporate Latino culture and designs to appeal to a diverse consumer base.
3. Global Influence of Latino Artists - Disruptive innovation opportunity: Collaborate with Latino artists to bring their unique perspectives and artistry to various industries, such as music, fashion, and visual arts.
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate Latino-inspired designs and cultural references into mainstream fashion to capture the attention of a broader customer demographic.
2. Art and Entertainment - Disruptive innovation opportunity: Promote and support emerging Latino artists by providing diverse platforms and opportunities for their work to gain global recognition.
3. Hospitality and Culinary - Disruptive innovation opportunity: Create unique dining experiences that showcase the rich flavors and traditions of Latino cuisine, catering to a growing audience seeking authentic cultural experiences.