The concept of a cult following has become something of a regular occurrence these days as consumers begin to not simply come to appreciate the underdog, but celebrate them. Typically not reserved for the mainstream, cult following fashion, art and the like are leaking into culture in a big way that are affecting the way that new products and media projects are marketed.
The idea behind the phrase "cult following" conjures ideas about geeks and an underground nature. Until recently, the cult followings were kept on the hush hush because of fears of social scrutiny. Thanks to Internet culture, the humanization of celebrities and the ever-expanding fashion world, the admission of being part of a cult following is no longer taboo; in fact, it might just be something to brag about.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
