Internet-Savvy Collections

The Been Trill Summer 2014 Collection is Forward-Thinking

The Been Trill Summer 2014 collection is exactly what you might expect from the streetwear and DJ collective.

Its latest offerings, showcased in an elegant and refined new lookbook, were inspired by the efficiency and language that keeps the World Wide Web going. I can't imagine something more instrumental to our daily life than the Internet. The line grasps the speed, performance and productivity of this essential tool and translates it into its collection of T-shirts, long-sleeved shirts and hoodies. The wares offer viking-themed illustrations, Web 1.0 icons and other pop culture references, made to blend in a monochromatic color palette.

Overall, the line is sleek and minimalistic; none of the references are particularly obvious, giving it an understated look and feel that savvy dressers are sure to appreciate.

Minimalistic Streetwear
The Been Trill Summer 2014 collection showcases a sleek and minimalistic design aesthetic, presenting an opportunity for disruptive innovation in the streetwear industry by focusing on understated and sophisticated apparel.
Internet-inspired Fashion
The collection takes inspiration from the efficiency and language of the Internet, presenting an opportunity for disruptive innovation in the fashion industry by incorporating technology and digital elements into clothing designs.
Monochromatic Color Palette
The collection features a monochromatic color palette, presenting an opportunity for disruptive innovation in the fashion industry by exploring new ways to use color to create stylish and cohesive apparel.

Where This Applies

Streetwear
The minimalistic and understated design aesthetic of the Been Trill Summer 2014 collection offers opportunities for disruptive innovation in the streetwear industry by reimagining traditional streetwear elements and focusing on sleek and sophisticated apparel.
Fashion
The Internet-inspired and monochromatic designs of the collection present opportunities for disruptive innovation in the fashion industry by incorporating technology, digital elements, and unique color palettes into clothing.
Technology
The incorporation of Internet-inspired designs in the Been Trill Summer 2014 collection opens up opportunities for disruptive innovation in the technology industry by exploring ways to integrate technology into clothing and fashion accessories.
SCORE
4.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 35%
Freshness 8%

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