Brian Lichtenberg, a man well known for his cozy printed sweaters, has unveiled a full collection of garments for his BLTEE Spring/Summer 2013 lookbook.
The collection is mostly made of large graphic tees, sweaters and jumpsuits in various reds, oranges and blacks. It takes a more humorous approach to fashion as each of its logos plays on high-end fashion brand names and turns them into something different. Some examples include CÉLINE turning into ‘FÉLINE’ while Hermès becomes the ‘Homiès’. The look book was styled in such a way to reflect the brazen attitude of the brand as the model is seen outfitted in oversized tees and sweaters, caps and gold chains.
Brian Lichtenberg has been successful with integrating pop culture elements as well as wearable garments together with an urban edge that many having been looking for.