The lively 'Never Happen' fashion series for online publication Fucking Young! was shot by talented photographer Darío Vázquez. This androgynous series features extremely fitted fashion, patterned apparel and vibrant jackets. These looks, put together by stylist Ilduara Vandall, were designed to grab attention.
In a few of these shots the featured model sports a cat-covered sweat suit, which is peculiar and eye-catching. Cat memes have been popular on the Internet this year, especially grumpy cat, which makes this unusual outfit all the more appealing to pop culture fans. Another outfit seen in this series features a cherry red raincoat. Soft-colored button-up shirts and snake skin pants can also be found in this bold editorial.
The Never Happen series plays around with androgynous fashion in a fun way.
What's Driving This Trend
- Androgynous Fashion
- Opportunity for designers to create gender-neutral clothing that challenges traditional norms and appeals to a diverse consumer base.
- Patterned Apparel
- Potential for fashion brands to experiment with bold patterns and prints to create visually striking and unique garments.
- Internet Memes
- Room for fashion brands to incorporate popular internet memes into their designs, tapping into current cultural trends and appealing to a younger demographic.
Who This Affects Most
- Fashion
- Fashion brands can explore innovative designs and marketing strategies to cater to the growing demand for unconventional and expressive fashion choices.
- Photography
- Photographers can use playful and eccentric editorials to expand their portfolio and attract clients seeking unique and eye-catching visual content.
- Online Publications
- Online fashion publications can embrace androgynous and unconventional fashion editorials to differentiate themselves and attract a wider audience.
