Summer is here and for many that means breaking out the sunscreen and swimsuit that have been collecting dust in the closet; Beach by Peng Yangjun, a phoographer based in Beijing Shi, China, focuses on a more bizarre product. Women in China are taking extreme measures to keep their faces out of the sun with a unique mask. Dubbed the 'face-kini,' they all look like robbers on a colorful vacation.
Yet as concern over the effect the sun has on the body increases, the face-kinis featured in Beach by Peng Yangjun will not seem so bizarre. It is only a matter of time before it creeps into Western cultures as well. Granted, not many people have adopted the visors Asians are accustomed to wearing in the summer as well.
Why This Trend Is Growing
- Extreme Sun Protection
- The trend of using unique masks like the 'face-kini' for protection against the sun is growing, presenting opportunities for innovative sun protection products and accessories.
- Cultural Influence in Fashion
- The adoption of the 'face-kini' and other Asian sun protection accessories in Western cultures showcases the potential for cross-cultural fashion trends and global fashion collaborations.
- Alternative Beachwear
- The rise of the 'face-kini' and other unconventional sun protection gear highlights the potential for alternative beachwear designs and sustainable materials.
Industries Being Reshaped
- Sunscreen and Skincare
- The increasing demand for extreme sun protection products opens up opportunities for new and innovative sunscreen and skincare solutions.
- Fashion and Apparel
- The cross-cultural influence on fashion trends like the 'face-kini' creates potential for collaborations between Western and Asian fashion brands.
- Outdoor and Recreational Equipment
- The popularity of alternative beachwear and unique sun protection accessories provides opportunities for companies to create innovative outdoor and recreational gear.
