Lo Nuestro Es Arte from Spotify Turns Artists into Art
Ellen Smith — September 24, 2020 — Marketing
References: newsroom.spotify & adweek
In light of Hispanic Heritage Month, Lo Nuestro es Arte from Spotify spotlights Latinx artists that use the platform.
Translating to "Ours is art" the digital and outdoor campaign commissioned five artists to create colorful art pieces featuring some of the platform's popular Latinx creators - including both podcast hosts and musicians. The pieces were created by artists Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi and D’Ana Nunez, and those represented in the art include Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel and Walter Thompson Hernandez.
To summarize the intention behind the campaign Monica Herrera Damashek, head of U.S. Latin, artist and label partnerships at Spotify, said “Spotify’s goal is to shed a light on the diverse voices that are making waves in culture and have so much power through their talent.”
Image Credit: Spotify
Translating to "Ours is art" the digital and outdoor campaign commissioned five artists to create colorful art pieces featuring some of the platform's popular Latinx creators - including both podcast hosts and musicians. The pieces were created by artists Orly Anan, Cristina Martinez, Luisa Salas, Pedro Nekoi and D’Ana Nunez, and those represented in the art include Anthony Ramos, Prince Royce, Kali Uchis, Jenn Morel and Walter Thompson Hernandez.
To summarize the intention behind the campaign Monica Herrera Damashek, head of U.S. Latin, artist and label partnerships at Spotify, said “Spotify’s goal is to shed a light on the diverse voices that are making waves in culture and have so much power through their talent.”
Image Credit: Spotify
Trend Themes
1. Digital Art Showcase - Creating colorful art pieces featuring popular Latinx creators through digital and outdoor campaigns.
2. Spotlighting Underrepresented Voices - Highlighting diverse Latinx artists and their influence on culture through the power of their talent.
3. Collaborative Artist Campaigns - Commissioning artists to transform popular Latinx creators into art pieces for promotional purposes.
Industry Implications
1. Music Streaming Platforms - Integrating digital and outdoor campaigns to showcase artists and attract a diverse user base.
2. Art and Creative Marketing - Using digital art showcases as a compelling promotional strategy to engage audiences and increase brand visibility.
3. Podcasting and Entertainment - Partnering with artists and musicians to highlight their voices and promote diverse content through artistic collaborations.
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