To celebrate Hispanic Heritage Month, Rémy Martin is launching a campaign that pays tribute to the concept of Sobremesa, strongly emphasizing the post-dinner experience. This initiative is set to be enriched through partnerships with renowned chefs Carlos Gaytán and Paola Velez, alongside mixologist Josué Gonzaléz.
In addition to the campaign, Rémy Martin is aligning itself with the Hispanic Restaurant Association (HRA) and HRA Global Ambassador Chef Fernando Stovell.
“[We] are thrilled to be teaming up with a variety of notable personalities to kick off the celebration this Hispanic Heritage Month,” Tina Reejsinghani, Vice President of Luxury Brands at Rémy Cointreau Americas, offers in a statement. “Enjoying classic recipes and sparking conversations around the table is at the heart of Hispanic heritage and Rémy Martin is excited to lead in the festivities of the time-honored tradition.”
Image Credit: Rémy Martin
Key Themes Behind This Trend
- Sobremesa Experience
- Rémy Martin launches a campaign that emphasizes the post-dinner experience, aligning with the concept of Sobremesa.
- Celebrity Partnerships
- Rémy Martin collaborates with renowned chefs and a mixologist to enhance their campaign for Hispanic Heritage Month.
- Cultural Celebration
- Rémy Martin aligns itself with the Hispanic Restaurant Association and celebrates Hispanic heritage through classic recipes and table conversations.
Where This Applies
- Beverage Industry
- Rémy Martin's campaign and partnerships create opportunities for the beverage industry to explore new ways to enhance the post-dinner experience.
- Hospitality Industry
- The collaboration with renowned chefs and the emphasis on cultural celebrations present opportunities for the hospitality industry to create unique dining experiences.
- Marketing Industry
- Rémy Martin's campaign for Hispanic Heritage Month showcases the power of cultural celebrations, offering the marketing industry opportunities to create authentic and impactful campaigns.
