The LEA & PERRINS Zesty Bloody Mary Mix has been created in partnership with the GEORGE'S BEVERAGE COMPANY as product that's suited for crafting the perfect cocktail from home.
The premium product is ready to be mixed with vodka or simply served over ice to make it perfect for drinkers and those who are in search of alcohol-free beverages alike to enjoy. The mix is available now at a variety of major grocers as well as specialty spirit retailers in the US for shoppers to pick up.
Chief Executive Officer and President, GEORGE'S BEVERAGE COMPANY Greg David commented on the LEA & PERRINS Zesty Bloody Mary Mix saying, "The LEA & PERRINS Zesty Bloody Mary Mix is unlike anything we have done before and is the most delicious craft cocktail mixer our team has ever created. We are excited to partner with LEA & PERRINS to create this premium, zesty offering. Sure to please even the most finicky Bloody Mary drinker, it is a flavor bomb in a bottle!”
What's Driving This Trend
- Condiment-branded Cocktail Mixes
- Condiment brands partnering with beverage companies to create premium cocktail mixes.
- Craft Cocktail Mixers
- Increasing demand for high-quality, ready-to-use cocktail mixers for home bartending.
- Alcohol-free Beverage Alternatives
- Growing interest in non-alcoholic beverages that still provide the flavor and experience of cocktails.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to collaborate and create unique cocktail mix products.
- Grocery Retail
- Retailers can tap into the market by stocking a variety of condiment-branded cocktail mixes.
- Specialty Spirits Retail
- Specialty spirit retailers can expand their product offerings with premium craft cocktail mixers.
