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Southern-Inspired Cocktail Mixers

Hella’s Nashville Hot Bloody Mary Mixer is Packed with Flavor

— November 4, 2023 — Lifestyle
The Hella’s Nashville Hot Bloody Mary Mixer is a spiced take on the classic cocktail that's perfect for avid or amateur mixology enthusiasts to try out this winter. The product is crafted with 100% real tomato juice alongside real horseradish, red pepper extract, lemon and black pepper to achieve a sweet, savory and spicy flavor that's easy for mixologists to use as a way to craft the perfect Bloody Mary. The mixer comes in 750ml bottles with six servings in each and is inspired by Southern American cuisine that will call to mind Nashville Hot Chicken.

Co-Founder Tobin Ludwig spoke on the Hella’s Nashville Hot Bloody Mary Mixer saying, "If there’s one place that knows about the Bloody Mary and knows its spice, it’s the South. After working with Southern-inspired spice blends many times in the kitchen, I decided to let Nashville-inspired spices (the ones you use to make Nashville’s famous hot chicken) take the spotlight in Hella’s new Nashville Hot Bloody Mary Mixer.”
Trend Themes
1. Spiced Cocktail Mixers - The Hella’s Nashville Hot Bloody Mary Mixer introduces a spiced twist to the classic cocktail, presenting an innovative opportunity for mixologists to create unique flavor profiles.
2. Avid Mixology - The Hella’s Nashville Hot Bloody Mary Mixer is an ideal choice for avid mixology enthusiasts who are looking to experiment with new and distinctive flavors in their cocktails.
3. Southern-inspired Cuisine - Drawing inspiration from Southern American flavors, the Hella’s Nashville Hot Bloody Mary Mixer offers an opportunity for businesses in the food and beverage industry to tap into the trend of Southern cuisine.
Industry Implications
1. Beverage Packaging - With its 750ml bottle format, the Hella’s Nashville Hot Bloody Mary Mixer presents an industry opportunity for beverage packaging companies to cater to the growing demand for premium, flavorful mixers.
2. Hospitality - Restaurants, bars, and hotels can leverage the popularity of the Hella’s Nashville Hot Bloody Mary Mixer to offer their customers a unique Southern-inspired cocktail experience that sets them apart from competitors.
3. Gourmet Food Products - The Hella’s Nashville Hot Bloody Mary Mixer serves as an example of a gourmet food product that captures the essence of Southern cuisine, providing an opportunity for gourmet food retailers to tap into this trend.
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