El Pollo Loco has launched its first online shop -- Loco Gifts and Gear. The store's goal is to represent and celebrate the Latin heritage in Los Angeles. The "L.A. Mex Culture," as the store calls it, brings together the vibrancy and artistry found in L.A. mixed with Latino traditions.
El Pollo Loco has collaborated with L.A.-based artists David Flores, Rick Massie, and Manny Silva to produce various products sold in the Loco Gifts and Gear shop. Consumers can purchase anything from t-shirts and tote bags to surfboards and skate decks. The designs from each artist show a different feel of the L.A. Mex Culture; David Flores's stain glass styles bring a geometric feel, Manny Silva's La Flama bike will have the rider riding in style, and Rick Massie's Venice Beach design gives a taste of the beach life in SoCal.
The collections are available on the Loco Gifts and Gear website.
Image Credit: El Pollo Loco; Designs by David Flores, Rick Massie, and Manny Silva
Key Themes Behind This Trend
- Collaborative Merchandise
- Restaurants can launch online shops and collaborate with artists to produce unique merchandise that promotes their brand and culture.
- Online Shopping
- The rise of eCommerce has created opportunities for restaurants to launch online shops to sell their branded merchandise and products.
- Cultural Celebrations
- Restaurants and brands can celebrate their cultural heritage by collaborating with artists and designers to create unique merchandise that tells their story.
Where This Applies
- Hospitality
- Hotels, resorts, and other types of hospitality businesses can launch online shops to sell their branded merchandise and products to guests and fans.
- Fashion
- Fashion brands can collaborate with artists and designers to create unique designs that celebrate their brand and culture.
- Tourism
- Tourism destinations and attractions can launch online shops and collaborate with local artists to create merchandise that promotes the local culture and highlights the unique attractions of the destination.
