LEGO pieces are among those nostalgic toys that we often remember playing with as children, and this new LEGO Mars ad by Grey, Paris, seeks to further showcase the limitless imaginary capabilities that LEGO toys can have.
These iconic building block pieces offer children and adults alike a way to expand and stretch their imagination by simply creating their own structures and figures from scratch. In order to capture this level of imagination to consumers, the ad agency created a clever marketing campaign that showcases an astronaut on Mars. What makes this imagery unique is the fact that instead of seeing footsteps left behind the astronaut as he walks by, we see LEGO blocks on the floor instead.
This clever print ad is able to showcase the limitless capabilities that LEGO toys can have, by comparing them to features out in space.
Key Themes Behind This Trend
- Limitless Toy Capabilities
- The ad showcases the potential of toys such as LEGO to expand imagination.
- Innovative Toy Advertising
- The creative approach of using LEGO blocks on Mars provides inspiration for original toy ads.
- Nostalgic Branding
- Brands can replicate LEGO’s success by tapping into consumer nostalgia through imaginative campaigns.
Where This Applies
- Toy Manufacturing
- Manufacturers can consider innovating their toys to encourage limitless imaginative possibilities.
- Advertising
- Ad agencies can look into creating out-of-the-box campaigns to showcase the products’ potential.
- Branding
- Brands can learn from LEGO’s innovative and nostalgic approach to branding their products.
