Modern foodies favor at-home takes on consumer franchise cuisine
Implications - Though the recession is over, cautious consumers still relish in the opportunity to save wherever they can. This is reflected in all industries, most recently within the realm of food. Foodies are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture. This also allows for consumers to customize the cuisine to suit their own diet restrictions and tastes.