Category
Lifestyle
Assisted Choices
Trend cluster
Category
DIY Fast
Food Frugality
Modern foodies favor at-home takes on consumer franchise cuisine.
4.1
Trend score
Trend
What is the DIY Fast Food Frugality trend?
DIY Fast Food Frugality: Though the recession is over, cautious consumers still relish in the opportunity to save wherever they can. This is reflected in all industries, most recently within the realm of food. Foodies are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture. This also allows for consumers to customize the cuisine to suit their own diet restrictions and tastes.
Trend themes
Themes within the DIY Fast Food Frugality trend
Three behaviours holding the trend together01
DIY Food
Consumers are combining the desire to save money with nostalgia appeal by releasing DIY recipes of famous franchise favorites from pop culture, allowing for consumers to customize the cuisine to suit their own diet restrictions and tastes.
02
Healthy Alternatives
Food bloggers and companies are coming up with recipes for foods and drinks normally considered unhealthy but with healthier ingredient options, such as using natural sweeteners and non-dairy milk.
03
Homebrewing
Homebrewing kits are becoming increasingly popular, offering beer lovers the chance to make their own customized, homemade brews in a stress-free and easy-to-use manner.
Industry implications
What the DIY Fast Food Frugality trend means for industry
Where the trend changes the playbookFor
Food and Beverage
DIY food trends and healthy alternatives are disrupting traditional food and beverage businesses, prompting them to think outside the box and offer customizable and healthier options.
For
DIY and Crafting
People are becoming more interested in creating things from scratch, from food to clothing. The trend towards DIY has been growing steadily over the years and is expected to continue.
For
Health and Wellness
Health-conscious consumers are driving demand for healthier ingredients in food and beverages, leading to a surge in natural and organic products.
Trend signals
Trend signals for DIY Fast Food Frugality
Trend score 4.1 out of 10, from popularity 61%, activity 55%, freshness 8%.
Popularity61%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the DIY Fast Food Frugality trend
10 featured examples from Feb 15, 2013 to Nov 18, 2014CategoryLifestyle
DIY Creme Eggs
This Recipe Inspired by Cadbury's Chocolate Eggs is Perfect for Easter
Disruptive innovation opportunity for food and beverage companies to create and market DIY food products.
CategoryLifestyle
DIY Healthy Gummy Bears
Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies
The food and beverage industry has the opportunity to innovate by offering more healthy and customizable snack options that use natural ingredients.
CategoryLifestyle
DIY Beer Brewing Kits
The BrewSmith Kit Lets Beer Lovers Brew Their Own Ales at Home
Food and beverage companies can explore partnerships with home brewing kit manufacturers to offer branded kits for enthusiasts.
CategoryLifestyle
Vegan Chocolate Delights
Vegan Chocolate Snickers are the Perfect Tasty Snack
The food and beverage industry can capitalize on the growing trend of vegan and plant-based snacks by introducing a variety of innovative and delicious options.
CategorySpecial
Frothy St. Patricks Snacks
The Homemade Shamrock Shake is Made with Creamy Ingredients
Opportunity for food and beverage companies to create and market healthier alternatives to popular fast food items.
CategoryLifestyle
Sweet-Savory Snack Tutorials
The Homemade Cheez-Its Work in Diverse Flavors
Innovation opportunities for creating customizable, healthier and unique snacks for consumers.
CategoryLifestyle
Homemade Fish-Shaped Crackers
This Homemade Goldfish Crackers Recipe is Simple and Quick
The food industry has opportunities to innovate and capitalize on the trend of DIY snacks by offering pre-packaged, easy-to-make mixes that cater to consumers who prefer making th…
CategoryLifestyle
Kombucha Tea Brewing Sets
This Kombucha Brew Kit is Perfect for Health Aficionados
The beverage industry can incorporate kombucha into their product lines to take advantage of the growing interest in healthy and probiotic drinks.
CategoryLifestyle
Healthy Frosty Milkshakes
This DIY Wendy's Frosty Tastes Just as Good as the Real Thing
This industry can take advantage of the trend towards healthier food and beverage options by developing and promoting products with healthier ingredients and lower calorie and sug…
CategoryLifestyle
DIY Pumpkin Coffee
This Recipe Explains How to Make the Infamous Fall Flavored Hot Beverage
There is an opportunity to innovate and expand the pumpkin flavored product market in the food and beverage industry by offering unique and diverse pumpkin spiced products.
