These fantastical ocean ads may be full of tall tales, but they entertainingly encourage people to have a little fun when it comes to recounting their fishing adventures. Created for Hexa Watches, the ad campaign shows that this accessory is built to conquer 500 meters as well as any surprises the ocean may throw at the wearer.
Conceived and executed by Dunn&Co., an ad agency based in Tampa, United States, the fantastical ocean ads read, "Come up with better stories." It was art directed by Vic Donati with creative direction by Glen Hosking and James Rosene. The mermaid and monster images were shot by photographer Steve Widoff with added effects by digital artist Ernan De Leon.