Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Social Media
Mapping
Social networks look to map the world via data collected on users.
3.8
Trend score
Trend
What is the Social Media Mapping trend?
Social Media Mapping: Data from several social networks is now being used for ventures far more advanced than targeted advertising. Data from social media sources such as Twitter and Facebook are now being used to map global resolutions, sicknesses and language use locations. How, where, why and when people are virtually interacting can be extremely useful for understanding target markets.
Trend themes
Themes within the Social Media Mapping trend
Three behaviours holding the trend together01
Social Media Mapping
Social media mapping using data from various social networks is now being used for ventures far more advanced than targeted advertising like mapping global resolutions, sicknesses, and language use locations.
02
Crowdsourced Location Tagging
Platforms like TagTagCity crowdsource a digital planned overview of practically any location one can visit for leisure, entertainment, arts, and culture, which can be accessed through mobile devices like smartphones and tablets, sending promotional deals, discounts and historical backgrounds, thus creating opportunities for the tourism industry.
03
Social Media Sickness Trackers
Infographics using Twitter or other social media platforms provides a valuable tool for tracking and predicting real-time health epidemics for pharmaceutical and health insurance companies or hospitals to be able to allocate and distribute resources.
Industry implications
What the Social Media Mapping trend means for industry
Where the trend changes the playbookFor
Tourism
Use platforms like TagTagCity to create a crowdsourced overview of locations that can attract tourists to specific destinations and provide promotional deals, discounts, and historical information.
For
Healthcare
Social media metrics like Twitter feeds or geotagged data help track the spread of disease or predict real-time health threats, which is valuable for preventing epidemics and allocating resources in hospitals, while also building products for pharmaceutical and health insurance companies.
For
Advertising
The use of social media mapping or other similar platforms can help businesses identify target markets, track customer behavior and purchasing patterns, and innovate marketing strategies, ultimately increasing revenue and ROI.
Trend signals
Trend signals for Social Media Mapping
Trend score 3.8 out of 10, from popularity 61%, activity 46%, freshness 8%.
Popularity61%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Social Media Mapping trend
6 featured examples from Oct 10, 2010 to Mar 31, 2013CategoryPop Culture
Social Media Maps
The Randall Munroe 'Online Communities' Maps Give Direction to n00bs
Social media companies can use online community maps to gauge their visibility, engagement levels and strategize ways to improve user experience on their platforms.
CategoryTech
Aerial Tweet Maps
Fast Company Design Aerial Maps Reveal Twitter User Data of NYC and London
Developing advanced analytics tools to analyze user behavior and language patterns on social media platforms.
CategoryTech
Search Engine-Mapped Goals
Google Zietgeist Resolutions Unites the World and Encourages Progress
The Google Zeitgeist Resolutions app showcases opportunities for developing goal-tracking apps and platforms.
CategoryWorld
Crowdsourced Location Tagging
TagTagCity is a Crowdsourced Digital Overview of Visited Locations
The tourism and travel industry could benefit from crowdsourced location tagging through increased visibility and promotional deals and discounts made possible through the platfor…
CategorySocial Media
Social Media-Tracking Maps
The Eric Fischer NYC Twitter Map Shows Tweet-Sensitive Zones
Integration of social media-tracking maps can revolutionize digital marketing strategies by providing insights into target audience behavior and preferences.
CategoryWorld
Social Media Sickness Trackers
This Infographic Uses Twitter for Tracking the Flu
The use of social media for disease monitoring and surveillance may significantly enhance the predictive and preventive capacity of public health systems.
