The Orbit White print ad illustrated by Yinon Zinger is a clever depiction of coffee’s yellowing affects on people’s teeth and smiles.
The illustration is of a walking male whose smile is faded with a coffee cup illustration. At the right side of the illustration is a statement that reads “Don’t take your coffee stains everywhere you go.”
Orbit white is promising its users a solution for this annoying occurrence. It tells the viewer to “Eat. Drink. Chew. After each cup of coffee.” Gitam BBDO, an advertising agency in Tel Aviv, Israel is the mastermind for the advertising campaign.
It is a cute thought with a single, logical persuasive aim. The illustration is well created and the message is well transmitted.