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Niche Networking Apps

Individuals are seeking solace in specialized virtual groups

Implications - People have been using social network apps like Facebook and Twitter to connect with their friends on-the-go. Now, consumers are using apps that allow them to connect to strangers who share common interests with them. This platonic mobile networking is allowing virtual relationships to blossom into strongly bonded communities online and off.
Trend Themes
1. Niche Networking Apps - The rise of niche networking apps is changing the way people connect, increasing the importance of shared interests over geographical proximity.
2. Anonymous Video Calling Apps - Social networking and dating apps are embracing the trend of anonymous video calling, opening up new possibilities for virtual connections and meetups.
3. Offline Social Networking Apps - Anti-social network apps are emerging as a solution for digital addiction, creating new opportunities for brands that want to help users detox and connect in the real world.
Industry Implications
1. Social Media and Networking - Social media and networking platforms are at the forefront of the trend towards niche and anonymous networking, with disruptive innovation opportunities in developing more targeted, interest-specific networks.
2. Online Dating - The rise of anonymous video calling is characterizing a new phase in online dating, empowering users to better screen and connect with potential love interests.
3. Tourism and Travel - Apps for skiing and other adventure sports, as well as networking coffee apps for business travelers, are providing new opportunities for the tourism and travel industry to engage with customers on-the-go.
1.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
307,814 Total Clicks
Date Range:
Apr 12 — Mar 13
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filled Networking Coffee Apps
Networking Coffee Apps
'Coffee Who' Arranges Networking Opportunities with Colleagues
‘Coffee Who’ is an office networking application that kick starts conversations with colleagues that you wouldn’t normally meet with. Users sign up, get nominated to meet certain... MORE
Offline Social Networking Apps
Offline Social Networking Apps
UNHOOK Facebook is an Offline Social Network for Facebook Addicts
UNHOOK Facebook is an anti-Facebook, offline social networking tool. Unface.it has been designed to mainly help people beat their Facebook addiction. The app allows users to add up to five of... MORE
Nature Video Networking
Nature Video Networking
'Peaceful Walks' Promotes Environmental Causes
Peaceful Walks is an online video site that offers dozens of free-to-watch, three minute nature videos. Besides providing inspiration and relaxation, the site also serves as a conservation advocacy... MORE
Anonymous Video Calling Apps
Anonymous Video Calling Apps
WhosHere App Enables Meetups Online for Dating or Chat
Chatroulette was initially made huge by Ashton Kutcher, and whether its popularity can be attributed to people’s curiosity, or because it was actually fun to use, the website has now inspired... MORE
Skiing Socialization Apps
Skiing Socialization Apps
The Snocru app Easily Combines Everything Concerning a Day on the Slopes
Keeping track of everyone in a group during a trip to the slopes can be tough, but the Snocru app goes above and beyond by allowing users to keep tabs on buddies and offering a plethora of other... MORE
Army-Specific Social Media Sites
Army-Specific Social Media Sites
The Eureka Platform is like Reddit for the Pentagon
The Eureka Platform is the Pentagon’s way of sharing new ideas with other personnel in the U.S. Department of Defense and voting it up and down—without the interaction of civilians.... MORE

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