Peaceful Walks is an online video site that offers dozens of free-to-watch, three minute nature videos. Besides providing inspiration and relaxation, the site also serves as a conservation advocacy service. Viewers can promote their favorite environmental organizations through sponsoring the videos on the site. Sponsors receive personalized, shareable media (photo or video) to share with family and friends that shows their support for their selected organization.
Environmental organizations benefit by receiving free, personal promotion of their cause by each sponsor. This “word of mouth” promotion reaches each sponsor’s personal network of contacts, at no cost to the non-profit. Peaceful Walks also conducts a quarterly competition to share 10% of all sponsorship proceeds with their supported non-profit organizations.