Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their message.
5.6
Trend score
Trend
What is the Peoplevertising trend?
Peoplevertising: A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone.
Trend themes
Themes within the Peoplevertising trend
Three behaviours holding the trend together01
Peoplevertising
Companies commissioning people to act as walking billboards to promote their merchandise or brand is becoming popular in the advertising industry
02
Social Media Thighvertising
Teenagers in Japan are taking to human billboard advertising by getting paid to wear temporary thigh tattoos for certain brands, promoting the brand through social media to more than 20 connections
03
Outrageous Mohawk Advertising
Mohawk Ads by Mohawk Gaz offer a customized head-worn billboard that is guaranteed to turn heads, utilizing everyday spaces as paid places to promote a product or company
Industry implications
What the Peoplevertising trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry is directly impacted by these trends, as they are unique and creative ways of promoting a brand or product, breaking through the traditional advertising clutter
For
Fashion
Fashion are taking note of the trend of logos on models or unique advertising tactics involving fashion elements as it seeks to incorporate creative marketing strategies into their campaigns
For
Beauty
The beauty industry can take note of the typographical eyelid ads trend, which could inspire similar temporary makeup infographics directly on faces that catch the attention of passers-by
Trend signals
Trend signals for Peoplevertising
Trend score 5.6 out of 10, from popularity 81%, activity 79%, freshness 8%.
Popularity81%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Peoplevertising trend
4 featured examples from Feb 15 to Mar 28, 2013CategoryMarketing
Outrageous Mohawk Advertising
Mohawk Ads by Mohawk Gaz Can be Customized to Suit Any Brand
The advertising and marketing industry can capitalize on the trend of head-worn and customized advertising, developing innovative strategies to help brands connect with consumers…
CategoryPop Culture
Fashion Logo Photoshoots
The Purple Fashion Re-Fashion Women Power Editorial is Branded
Fashion brands can target consumers by incorporating their logos in new and inventive ways as seen in the Purple Fashion Re-Fashion Women Power editorial.
CategoryMarketing
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
The advertising industry can explore the use of human billboards as a unique way to promote products and services.
CategoryMarketing
Typographical Eyelid Ads
The Cafe Itau Campaign Shows What People Lose When They Nap
The Cafe Itau campaign demonstrates the potential for disruptive innovation in the advertising industry by utilizing unconventional advertising spaces.
