It looks like it was a lot of fun for Terry Richardson to shoot these Cole Mohr portraits. Mohr is a successful model who has worked with major brands including H&M, Tommy Hilfiger and Dior Homme. This photo shoot sees Mohr just being himself, which evidently is a carefree, quirky and tattooed young man. He is known for his "AprilMayJune" tattoo across his chest, and the other body art that he has is pretty fun too.
Photo shoots like these are a refreshing change from the heavily produced and serious editorials that fashion tends towards. Seeing a model just being himself with a white background makes us remember that its not so much what you wear, but how you wear it.