The tag line of the Wise Up English School ad campaign sums it up perfectly, "Love is the language that unites people. English is what translates." Although it might seem a little pretentious to assume that English is the universal language, it is hard to deny. At the end of the day, the campaign sends a positive message that people from different parts of the world can connect on deeper levels thanks to language lessons.
Conceived and executed by Yeah!, an ad agency based in Curitiba, Brazil, the Wise Up English School ad campaign adorably depicts the burgeoning love between two people from different cultures. Art directed by Diego Musiat with creative direction by Sandro Serzedello, the ads were illustrated by André Debs.