Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Rice in a Can by CTC is Made for Emergency Situations

 - Feb 21, 2013
References: & gizmodiva
The Rice in a Can by CTC was made with the intention that it could be used in cases of emergencies.

Ever since the most recent natural disaster rocked the nation of Japan in 2011, there has been a growing number of products released, which are made specifically for urgent situations. Creators food manufacturer CTC found that though there were other emergency food products out there, none were quite tasty. The company made this Rice in a Can with the intention of using the highest quality rice to maintain the delicious taste of the grain that so many Japanese citizens enjoy on a frequent basis. The beer can packaging, which is infused with nitrogen gas, allows for the rice to be stored for up to five years and is much easier to transport around.

Though we are hoping that there won't be a need for emergency supplies for a long time to come, it's never a bad idea to start thinking ahead.