The Norwegian Airlines campaign encourages people to escape winter to a hotter climate. In the process, cutting away the unnecessary clothing layers is called for. At least, that is what the images in the print ads show. Whether it is getting rid of the sleeves on a sweater or converting a pair of Uggs into comfy slippers, people will need to adapt to a different climate somehow.
Conceived and executed by Kitchen Leo Burnett, an ad agency based in Oslo, Norway, the Norwegian Airlines campaign was art directed by Per Erik Jarl. The minimalist posters were designed by Pia Lystad with copy by Christian Hygen. Displaying the affordable prices from Oslo to warmer cities like Milan, Nice and Alicante, the ad campaign successfully inspires people to travel for different reasons.