The Simply Fast Food campaign tweaks typical motion blur shots of traffic to make the colors correspond with junk food meals including a hot dog and hamburger. Streaking across the road as quickly as possible, people are visually assured that they will get their dinners lickity split.
Conceived and executed by the Ogilvy & Mather ad agency branch based in Bogotá, Colombia, the Simply Fast Food campaign might be a simple idea, but it was creatively and expertly put together. Art directed by Mauricio Sánchez and Andrés Astorquiza with creative direction by Juan Pablo Alvarez and Mauricio Sánchez, the ad campaign is quite epic as well. The night sky, complete with a dramatic moon, adds a nice touch.
What's Driving This Trend
- Motion Blur Advertising
- There is an opportunity for advertisers to use motion blur techniques to create visually impactful ads.
- Fast Food Delivery
- The trend of delivering fast food quickly can be highlighted in marketing campaigns to attract time-sensitive customers.
- Creative Advertising Execution
- Creative agencies can explore unique and innovative ways to execute advertising campaigns, like the Simply Fast Food campaign.
Who This Affects Most
- Advertising
- Advertisers can adopt motion blur techniques to create eye-catching and memorable campaigns.
- Food & Beverage
- Fast food delivery services can promote their quick delivery times as a competitive advantage.
- Creative Agencies
- Creative agencies can focus on developing unique and visually striking advertising campaigns to stand out in the industry.
