Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Meme
Celebrity
Online phenomenons are becoming real-world power influencers.
4.8
Trend score
Trend
What is the Meme Celebrity trend?
Meme Celebrity: Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense.
Trend themes
Themes within the Meme Celebrity trend
Three behaviours holding the trend together01
Meme Culture
Memes have become a cultural phenomenon that has transcended to both the online and offline world, influencing everything from art to advertising.
02
Internet Sensations
Internet sensations and social media stars have become major influencers and celebrities, with businesses now capitalizing on their massive followings.
03
Nostalgia Marketing
Businesses are utilizing nostalgia marketing as a way to attract and engage audiences through familiar and relatable references such as beloved memes and shareable viral content.
Industry implications
What the Meme Celebrity trend means for industry
Where the trend changes the playbookFor
Marketing
Businesses must develop creative marketing campaigns that tap into pop culture trends and virality as a way to gain consumer attention and engagement.
For
Entertainment
The entertainment industry must consider the growing influence of Internet sensations and meme culture as potential revenue streams for televised and cinematic content.
For
Consumer Products
There is an opportunity for consumer product industries to capitalize on the popularity of Internet sensations and meme culture by licensing and creating products based on viral content.
Trend signals
Trend signals for Meme Celebrity
Trend score 4.8 out of 10, from popularity 80%, activity 57%, freshness 8%.
Popularity80%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meme Celebrity trend
8 featured examples from Oct 29, 2012 to Mar 20, 2013CategoryPop Culture
Meme-Based Nominee Depictions
This Year's Oscar Nominees Get Memed in These Redone Posters
The film industry can capitalize on the popularity of meme-based Oscar nominee depictions by incorporating internet humor into marketing campaigns and engaging with online audienc…
CategoryPop Culture
Celebrity Feline Paintings
Aja Immortalizes the Memes of Grumpy Cat and Lil Bub in Paintings
The art world has a chance to capitalize on the popularity of internet memes by creatively incorporating them into traditional art pieces.
CategoryPop Culture
Cat Meme-Tributing Treats
These Grumpy Cat Cookies by Whipped Bake Shop Will Make Sourpusses Smile
This industry can take advantage of the trend by creating innovative snack products inspired by popular internet memes.
CategoryLifestyle
Dancing Pistachio Viral Ads
This Psy Super Bowl Commercial Re-Visits Gangnam Style
Wonderful Pistachios, a food commodity brand, utilized pop culture to market their product, proving there can be creativity in all industries.
CategoryPop Culture
Three-Dimensional Meme Moldings
This Piece of Grumpy Cat Art is Finely Crafted from Clay
Artists and sculptors can explore the intersection of internet culture and physical art through meme-inspired sculptures.
CategoryLife-Stages
Optimistic Meme Toys
The Ryan Kittleson Success Kid Figurine Celebrates Victory
Toy manufacturers can leverage the popularity of internet memes and digital design technology to create unique and popular products.
CategoryPop Culture
13 Viral Gangnam Style Sensations
From Move-Busting Cyborgs to Pop Music Prisoners
CategoryFashion
Viral Korean Pop Manicures
Show off Your Sweet Moves While Wearing Gangnam Style Nail Art
Nail salons can incorporate Korean pop-inspired nail art designs and tutorials to cater to a trendy and international clientele.
