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Cadbury Operatives Sneak into a City Center with a Massive Purple Bunny

 - Feb 24, 2013
References: cadbury & adsoftheworld
A larger than life piñata attracts hundreds of people in this new Cadbury commercial.

It's hard to tell in this ad whether the extras are really seeing the massive piñata for the first time or they are actually actors. Due to this ambiguity, this ad falls somewhere between a real life installation and an advertising trick. Either way, it's entertaining purely for its fantasy appeal. Who wouldn't be excited to see a massive piñata in the middle of downtown?

Hundreds of people gather around the piñata, which is shaped like a purple bunny, and take turns hitting it with a massive stick. In the end it finally cracks and out pours hundreds of Cadbury chocolate bars.