The Wildcraft ad campaign impossibly illustrates how 'everything fits in' when it comes to this baggage brand, as stated in the tag line. From trucks to elephants and even a sumo wrestler, no one should have any trouble jamming them into what appears to be a standard gym bag. Of course, perhaps there's some Mary Poppins magic taking place.
Conceived and executed by Eleven Brandworks, an ad agency based in Gurgaon, India, the Wildcraft ad campaign shows that this is possible by folding these things down like pieces of paper. A fun idea, the hilarity of it will surely attract people's attention. Art directed by Smit Agrawal with creative direction by Kapil Batra and Aneesh Jaisinghani, the Wildcraft ad campaign was retouched by Shashi Chauhan. Playfully surreal, it gets the point across nicely.