Leo Burnett Chicago's work for the CLIOs -- the largest advertising award show of its kind -- is an attempt at making ads for ads. Alongside quippy descriptions of creative-minded activities surrounding the awards shows, the ads are visually stunning.
A champagne bottle, a carton of Chinese takeout, a cup of coffee and a hipster are all horizontally sliced to provide a dazzling image next to "percentages" of creative activities. Burnett creatives Pablo Jimenez and Doug Burnett originally had ideas for presenting more solemn statistics concerning the ad business, but why not go for a laugh?
This angle certainly paid off. Perhaps the best revelation of the ads concerns its digital side. The images were not generated by a computer and were rather taken with a conventional camera.