Branded LGBT

Companies incorporate their support into branding initiatives

Implications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
565,688 Total Clicks
Mar 12 - Apr 13
Average
MarketingLifestyleBranding
Featured Examples
LGBT-Celebrating Sneakers - The Nike 2012 Pride Pack Applauds Gay Community Achievements
SCORE 4.9
Average 3,715 Clicks Pub: Jun 21, 12
LGBT-Celebrating Sneakers
The Nike 2012 Pride Pack Applauds Gay Community Achievements
American Pride Week is just around the corner and the Nike 2012 Pride Pack collection has started to hit the market just in time to celebrate the nation’s biggest LGBT event. This year is... [More]
LGBT Cookie Campaigns - The OREO 'Pride' Ad is Supportive, Adorable and Colorful
SCORE 5.7
Warm 2,916 Clicks Pub: Jun 28, 12
LGBT Cookie Campaigns
The OREO 'Pride' Ad is Supportive, Adorable and Colorful
Though only made up of one image at present, this OREO Pride ad is a clever digital creation that was recently posted on the brand’s Facebook site. The center of much attention and a bit of... [More]
Shockingly Androgynous Car Ads - The 2013 Toyota Corolla Auris Commercial Pushes Gender Boundaries
SCORE 4.9
Average 2,684 Clicks Pub: Aug 23, 12
Shockingly Androgynous Car Ads
The 2013 Toyota Corolla Auris Commercial Pushes Gender Boundaries
A bold statement of androgyny, the 2013 Toyota Corolla Auris Commercial is controversially modern. The short takes place in a modern room in which the audience sees a strikingly beautiful model... [More]
Stigma-Slaying Stories - The New Archie Comic 'Just Married' Features its First Gay Marriage
SCORE 2.6
Mild 1,915 Clicks Pub: Mar 9, 12
Stigma-Slaying Stories
The New Archie Comic 'Just Married' Features its First Gay Marriage
The fictional town of Riverdale is celebrating an unexpected marriage on the pages of the newest Archie comic 'Just Married,' but it isn't between the red-headed title-character and one of his two feuding… [More]
Gay Lifestyle Webisodes - The Homosexual-Focused Web Series ‘The Outs’ is Shot in NYC
SCORE 2.2
Untested 986 Clicks Pub: Jul 2, 12
Gay Lifestyle Webisodes
The Homosexual-Focused Web Series ‘The Outs’ is Shot in NYC
The Outs is a gay web series that is currently filming its fourth, fifth and sixth episodes. The series follows some gay New Yorkers through life and love (or lack thereof). The show has a Modern... [More]
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