Category
Lifestyle
Assisted Choices
Trend cluster
Category
Consumer
Superstition
The quest for meaning drives individuals to believe in the supernatural.
3.7
Trend score
Trend
What is the Consumer Superstition trend?
Consumer Superstition: Superstition is as old has humanity, but this innate desire to want to predict the future and learn more about oneself has not been dulled by time. Products, advertisements, packaging and even tourist destinations are aligning themselves to concepts of karma, chakras, tarot and astrology to provide certainty to the uncertain.
Trend themes
Themes within the Consumer Superstition trend
Three behaviours holding the trend together01
Astrology
Companies are leveraging astrology and the inner desire for meaning to provide some certainty in uncertain times.
02
Superstition-inspired Design
Designers are incorporating superstitious elements into products including packaging, hotel themes, and illustrations.
03
Sports Superstition
Brands are tapping into the longstanding sports fan tradition of engaging in various activities for good luck and offering their products as part of the ritual.
Industry implications
What the Consumer Superstition trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can leverage astrology to offer themed stays and packages that cater to customers seeking immersive experiences.
For
Fashion and Accessories Industry
Fashion and accessories designers can incorporate astrology-inspired designs into their product offerings to add perceived value and generate interest from customers.
For
Beverage Industry
The beverage industry can leverage astrological motifs in their packaging and marketing to add perceived value and create a connection with customers seeking meaning beyond just a product.
Trend signals
Trend signals for Consumer Superstition
Trend score 3.7 out of 10, from popularity 44%, activity 60%, freshness 8%.
Popularity44%
Activity60%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Consumer Superstition trend
9 featured examples from Apr 15, 2011 to Jan 30, 2013CategoryLifestyle
Superstitious Beer Commercials
The Bud Light Super Bowl Commercials Feed into Fan Frenzy
Innovation opportunities in creating beers specifically targeted towards sports enthusiasts and incorporating superstitious elements in the branding and packaging.
CategorySocial Good
Superstitious Karma Tees
'Reverse the Curse' Gives Goats While Helping Cubs Fans
Fashion companies can use their resources and creative teams to design and produce socially conscious clothing and accessories that support disadvantaged communities and generate…
CategoryMarketing
Zodiac Bottle Branding
12 Signs Wine Packaging Incorporates Illustrated Astrology
Wine and spirits companies can leverage astrology-inspired packaging to attract customers and create a unique brand identity.
CategoryPop Culture
34 Astronomical Zodiac Accessories
From Astrology B-Ball Kicks to Crimson Zodiac Sportswear
CategoryArt & Design
Female Zodiac Incarnations
Blanca Vidal Illustrates the 12 Horoscope Signs as Women
Astrology industry could incorporate personalized illustrated zodiac signs into their services for customers.
CategoryTech
Astrological Website Graphs
'The Internet Map' Puts the World's Online Hubs to Scale
Opportunity to provide innovative data visualization solutions using astrological themes for industries like marketing and analytics.
CategoryWorld
Zodiac Resorts
Villa Mahapala Hotel in Bali is Serious About Star Signs
Hotels and resorts can explore the incorporation of zodiac themes to differentiate themselves and attract astrology enthusiasts.
CategoryArt & Design
Cartoon Psychic Cards
The KENZO Tarot Cards are Chic and Superstitious
The fashion industry can capitalize on the trend of designer tarot cards by collaborating with artists and designers to create their own unique tarot card collections.
CategoryLifestyle
Wild Booze Accessories
The Chinese Zodiac Animal Wine Stoppers are Fun Collectibles
Alcohol and beverage companies can offer limited edition drink accessories to increase customer engagement and loyalty.
