Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Superstitious Karma Tees

'Reverse the Curse' Gives Goats While Helping Cubs Fans

— December 5, 2011 — Social Good
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of poverty. Through a partnership with World Vision, the social enterprise donates 20% of the proceeds from every purchase toward to the cost of a dairy goat. The goat then gives these families the opportunity to start a small business selling milk and cheese, and if the family owns more than one goat, selling meat and offspring.

The "curse" in the branding refers to the legendary Chicago Cubs curse. For non-baseball fans, the curse was said to be placed in 1945 after the owner of the Billy Goat Tavern brought his goat to a World Series game at Wrigley Field. Unfortunately, fans weren't so fond of the goat smell, so he was asked to leave, upon which he said, "Them Cubs, they aren't gonna win no more."

The interpretations of the specifics of the curse differ, but the entrepreneurs behind Reverse the Curse are incorporating a bit of karmic superstition into their business. Their hope is that while they "fight against the 'curses' afflicting the world's children," they'll also be helping reverse the Chicago Cubs curse.

The founders are "a small group of Cubs fans that are desperately hoping to see a World Series in their lifetime. Internet Marketing Entrepreneur and Chief Goat Giver Jeremy Freeman began building this plan a couple weeks before the Chicago Cubs home opener on April 1st 2011."

Other products include the Reverse the Curse Blogging Strategy + Execution ($1,750), a custom cause event ($5,000), EPIC GOAT Search Engine Optimization ($1,500), and other Internet entrepreneurship-focused products. They also offer a 75 minute "free" marketing consultation in exchange for $75 -- enough to buy a goat for a family in Africa.

Contact Information
Reverse the Curse website
Reverse the Curse on Facebook
Reverse the Curse on Twitter
4.4
Score
Popularity
Activity
Freshness