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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Mocking Affluence

Consumers poke fun at luxury and opulence

Implications - The information age has opened doors for a bohemian revolution by giving consumers a way to express themselves easily. This creates a shift in modern consumer values; money is no longer seen as the key to happiness and instead, is replaced by creativity, individualism and free thought. Consumers who recognize this have adopted a snarky, sometimes aggressive attitude toward all things bourgeoisie as a way of rebelling against materialism.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
756,297 Total Clicks
Date Range:
May 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:

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