Consumers poke fun at luxury and opulence
Implications - The information age has opened doors for a bohemian revolution by giving consumers a way to express themselves easily. This creates a shift in modern consumer values; money is no longer seen as the key to happiness and instead, is replaced by creativity, individualism and free thought. Consumers who recognize this have adopted a snarky, sometimes aggressive attitude toward all things bourgeoisie as a way of rebelling against materialism.
Trend Themes
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Bohemian Revolution — Consumers shift away from materialism and value creativity, individualism, and free thought, resulting in a snarky attitude toward luxury and opulence
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Pop Culture Mash-ups — Designers and artists integrate pop culture elements into high-end fashion attire to reflect a brazen attitude and urban edge
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Social Commentary — Social issues are brought to light through unconventional and playful imitations of luxury items, including hand-made couture clutches and altered currency
Industry Implications
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Fashion — Business professionals in the fashion industry can take note of the trend toward incorporating pop culture and social commentary into high-end fashion attire
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Art — Artistic professionals can explore the possibility of creating social commentary and critiques through unconventional means, such as altered currency or crocheted versions of luxury purses
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Consumer Goods — With consumers valuing creativity, individualism, and free thought, business professionals in consumer goods can explore opportunities to innovate and offer unique, expressive products
5 Featured, 44 Examples:
802,247 Total Clicks
Date Range:
May 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:
