Consumers poke fun at luxury and opulence
Implications - The information age has opened doors for a bohemian revolution by giving consumers a way to express themselves easily. This creates a shift in modern consumer values; money is no longer seen as the key to happiness and instead, is replaced by creativity, individualism and free thought. Consumers who recognize this have adopted a snarky, sometimes aggressive attitude toward all things bourgeoisie as a way of rebelling against materialism.
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May 12 — Apr 13
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