Androgynous Cosmetic Captures

The Takahiro Ogawa ELLE Mexico Editorial is Punk Rock Inspired

The Takahiro Ogawa ELLE Mexico editorial graces the publication's February 2013 issue. Embracing body art, this photoshoot is entitled "My Body is My Journal, My Tattoos are My Story."

The fierce and androgynous fashion story highlights intricate tattoo art and edgy cosmetic applications that are inspired by a daring punk rock aesthetic. A crew of models poses in the editorial, sporting retro rockstar hair by Tetsuya Yamakata and dramatic beauty looks by makeup artist Tadayoshi Honda.

The models are outfitted by wardrobe stylist Nick Nelson who dresses them in rocker-approved looks ranging from harnessed belt accessories to rich fitted leathers. From fierce body art to rockstar styling, the Takahiro Ogawa ELLE Mexico editorial fashion story embraces the idea of unconventional beauty and shines a light on a dramatically daring visual aesthetic.

Androgynous Beauty
The androgynous aesthetic in beauty trends provides opportunities for gender-neutral cosmetics and diverse marketing strategies.
Tattoo-inspired Makeup
Tattoo-inspired makeup is a disruptive innovation opportunity that brings unconventional and edgy looks to the beauty industry.
Punk Rock Fashion
Punk rock-inspired fashion creates new opportunities for styling services and wearable accessories.

Sectors Adopting This

Cosmetics
The cosmetic industry can enhance its offerings with androgynous, gender-neutral products to bring more diversity and inclusivity.
Fashion
The fashion industry can integrate punk rock style elements, such as harnessed belts and fitted leather, into their clothing lines.
Tattoo Art
Tattoo artists can collaborate with makeup artists to create edgy tattoo-inspired looks and services for clients.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 60%
Freshness 8%

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