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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,390 more

Myth Realism

Superpowers and fantasy are within reach for today's consumer

Implications - Childhood memories recall stories of figures like centaurs, merpeople or witches who were fascinating for their ability to combine human traits with the supernatural. In adulthood, consumers still secretly long for super-human powers, especially as difficult responsibilities begin to pile up. As a result, consumers are seeking ways to channel mythical beings through design, fashion or technology.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
1,779,316 Total Clicks
Date Range:
Jan 13 — Apr 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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