Superpowers and fantasy are within reach for today's consumer
Implications - Childhood memories recall stories of figures like centaurs, merpeople or witches who were fascinating for their ability to combine human traits with the supernatural. In adulthood, consumers still secretly long for super-human powers, especially as difficult responsibilities begin to pile up. As a result, consumers are seeking ways to channel mythical beings through design, fashion or technology.
Trend Themes
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Fantasy Obsession — Consumers are seeking ways to channel mythical stories and characters through design, fashion or technology to escape the responsibilities of adulthood.
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Mind-controlling Wearable Tech — DARPA's development of military helmets with transcranial pulsed ultrasound technology showcases how the non-invasive technology can produce a soldier that is virtually superhuman.
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Mythical Symbolism — The Maria Francesca Pepe Fall/Winter Collection features jewelry with different mythical symbolism, which pays homage to mythical contexts and is designed with the eccentric bohemian in mind.
Industry Implications
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Fashion — Fashion designers can incorporate mythical elements to differ themselves from traditional designs and create an artistic, imaginative collection.
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Tech — Non-invasive and wearable technology that uses transcranial pulsed ultrasound technology can potentially disrupt the future of defense and create superhuman soldiers.
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Entertainment — The fascination with mythical creatures can produce marketable content, including movies, games and costumes that entertain consumers and develop fans.
