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Myth Realism

Superpowers and fantasy are within reach for today's consumer

Implications - Childhood memories recall stories of figures like centaurs, merpeople or witches who were fascinating for their ability to combine human traits with the supernatural. In adulthood, consumers still secretly long for super-human powers, especially as difficult responsibilities begin to pile up. As a result, consumers are seeking ways to channel mythical beings through design, fashion or technology.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
1,748,409 Total Clicks
Jan 13 - Apr 13
Warm
BizarreUnique
Featured Examples
Stunning Sci-Fi Fantasy Costumes - This Korean Starcraft Cosplay is a Video Game Costume Marvel
SCORE 6.7
Warm 79,519 Clicks Pub: Apr 5, 13
Stunning Sci-Fi Fantasy Costumes
This Korean Starcraft Cosplay is a Video Game Costume Marvel
With all the fantasy costumes and galleries over the Internet, it takes a truly special effort in order to stand out from the pack. After looking at these images of Starcraft cosplay, I think it&#... [More]
Witchy Ritualistic Accessories - The Maria Francesca Pepe Fall/Winter Collection is Mystical
SCORE 6.2
Warm 58,253 Clicks Pub: Apr 4, 13
Witchy Ritualistic Accessories
The Maria Francesca Pepe Fall/Winter 2013 Collection is Mystical
The Maria Francesca Pepe Fall/Winter 2013 collection strays from tradition and embraces a mystical visual concept that pays homage to mythical contexts. Entitled ‘Never is a Promise’,... [More]
Fantasy Horned Hair - These Unicorn Costume Wigs are Mythical and Magical
SCORE 5.1
Warm 34,754 Clicks Pub: Jan 16, 13
Fantasy Horned Hair
These Unicorn Costume Wigs are Mythical and Magical
For a quick magical makeover, put on one of the lovely Unicorn Costume Wigs by Gimm Cat and you will look completely out of this world. Mystifying and playful, the unicorn is a legendary creature... [More]
Mind-Controlling Soldier Helmets - DARPA is working Towards Creating Headwear That Control the Brain
SCORE 5.3
Warm 12,247 Clicks Pub: Mar 13, 13
Mind-Controlling Soldier Helmets
DARPA is working Towards Creating Headwear That Control the Brain
The concept of a military mind control helmet is of slight cause for concern, but it is also extremely interesting. DARPA is looking into the installation of transcranial ultra sonic mind control... [More]
Merman-Morphing Obsessions - Eric Ducharme Swims in His Own Customized Mermaid Tails
SCORE 3.8
Mild 4,334 Clicks Pub: Apr 9, 13
Merman-Morphing Obsessions
Eric Ducharme Swims in His Own Customized Mermaid Tails
Introduced on TLC’s ‘My Crazy Obsession,’ Eric Ducharme is obsessed with mermaids and regularly wears mermaid tails that he designs and creates himself. Making regular trips to... [More]
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