As far as dog grooming services ad campaigns go, the PETS & U advertisements are pretty straightforward. It shows the shorn hair of pets as their previous silhouettes. Although many dogs might not have their winter coats on yet, summer is the best time to their hair cut so as to ensure they don't overheat unnecessarily in the hot weather.
Conceived and executed by Ogilvy & Mather, an ad agency based in Sofia, Bulgaria, the dog grooming services ad campaign was art directed and illustrated by Daniela Yankova with creative direction by Anna Stilianaki. An overall minimalist campaign, the images will encourage people to look at their own pets with fresh eyes to see whether or not they need a trim.