The Orbit Dirty Shorts 'The Prom Date' video promotes that Orbit gum encourages clean living. Featuring Jason Bateman as the over-protective father, the pre-prom events in this video gives insight on some 'truths' about prom night and how this gum can be life-changing.
Hilarious and entertaining, this Orbit Gum ad takes the idea of a refreshing gum to a whole new level. Check out the featured video for this Orbit Dirty Shorts video.
Implications - A simple and effective way for businesses to capture both the attention and trust of potential clients is through the use of humor. Consumers will perceive companies that employ such tactics as highly approachable and trustworthy. The use of comedy and entertainment is an efficient way to relate to consumers.