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Personality-Changing Gum

The Orbit Dirty Shorts 'The Prom Date' Video Ensures a Few Laughs

— June 15, 2010 — Pop Culture
The Orbit Dirty Shorts 'The Prom Date' video promotes that Orbit gum encourages clean living. Featuring Jason Bateman as the over-protective father, the pre-prom events in this video gives insight on some 'truths' about prom night and how this gum can be life-changing.

Hilarious and entertaining, this Orbit Gum ad takes the idea of a refreshing gum to a whole new level. Check out the featured video for this Orbit Dirty Shorts video.

Implications - A simple and effective way for businesses to capture both the attention and trust of potential clients is through the use of humor. Consumers will perceive companies that employ such tactics as highly approachable and trustworthy. The use of comedy and entertainment is an efficient way to relate to consumers.
Trend Themes
1. Humor in Advertising - Using humor in advertising can increase consumer trust and perception of approachability.
2. Refreshing and Life-changing Products - Promoting products as refreshing and life-changing can capture consumer attention and increase brand loyalty.
3. Exploring Alternative Product Benefits - Advertising can expand beyond the traditional benefits of a product to create a unique selling point.
Industry Implications
1. Confectionery - The confectionery industry can use humor and a refreshing message to promote their products as a source of joy and happiness.
2. Personal Care - Advertisements for personal care products can focus on the transformational and refreshing benefits of their product.
3. Entertainment - The entertainment industry can use humor and relatable messaging to engage and build trust with audiences.
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