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The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life

 - Apr 8, 2013
References: youtube & adsoftheworld
It’s common for advertisers to base commercials on everyday human experiences to make it easier to connect with their target audience; however, sometimes advertisers opt to create something that’s truly bizarre, which is the case in this Orbit gum commercial.

The Orbit gum company recently commissioned Chris Woods to take charge of one its commercials. The video starts normally enough with a woman finishing her meal on a flight, but takes an odd turn after she is encroached by the meals she had recently consumed.

The meals aren’t just given human faces, but also dialogue -- as if their having faces wouldn’t weird people out enough. The camera’s fixation on the mashed potato was odd and a little bit unnerving, but at the same time it was something you couldn’t turn your view away from.