The highly unusual circumstances of the past year have enabled advertisers to embrace creativity and absurdity unlike ever before, and Mountain Dew's Major Melon ad spot perfectly encapsulates that.
The ad, which is set to run around this year's Super Bowl was designed to promote the soft drink's new watermelon flavor, dubbed Major Melon. The brief 15-second trailer for the ad features unusual visuals and a unique concept.The ad takes place in a watermelon-themed amusement park, that's been abandoned. As the camera slowly pans, the viewers eyes eventually meet a dog made out of watermelons, with a collar around its neck reading 'Major Melon.'
The funny and absurd ad is set to run around this year's Super Bowl.
Image Credit: Mountain Dew