Snickers' First Visitors ad taps into the fact that people have gotten used to living a certain way and the return to normal life may feel a bit foreign—and some misadventures are bound to happen. The new Snickers ad shares a scene that shows people preparing to welcome their friends back into their home yet there's a miscommunication when one half of a couple thinks that the event was meant to be a video call.
The ad emphasizes Snickers' messaging that people just aren't themselves when they're hungry and that they could use a Snickers, as the 15-second spot ends with "Maybe You Just Need A Snickers."
At a time when people are navigating new waters in all areas of their lives, brands are finding ways to make light of what has been a disruptive year.
Image Credit: Snickers
Key Themes Behind This Trend
- Virtual Miscommunication
- Opportunity for brands to address the challenges of virtual communication and misinterpretation in post-pandemic life.
- Normalization of Disruption
- Brands can capitalize on the idea that navigating disruptive circumstances has become the new normal, providing products or services that help ease the transition.
- Humorous Adaptation
- Opportunity for brands to use humor in advertising to show how people are adjusting to the changes and finding creative ways to deal with misadventures.
Where This Applies
- Video Conferencing
- Innovations in video conferencing technology can help address virtual miscommunication and improve the user experience.
- Home Entertainment
- Brands in the home entertainment industry can create products or services that promote social interaction and help people adapt to new ways of gathering and entertaining.
- Snack Food
- Snack food brands can leverage the humor and relatability of misadventures to position their products as a solution for hunger-induced mood swings.
