McDonald's continues to push its McCafe sub-brand along with its full bean coffee in this new commercial, which positions the fast food chain as a hub for important conversations.
Everyone’s sat down for a chat over coffee in their lifetime, so McDonald's is attempting to capture this commonality and position itself as the place for these interactions and moments to take place.
The commercial combines close-up shots of McDonald’s four full bean coffee cup sizes with quick clips of personal conversations among friends, lovers and family members. In these broken narratives, coffee plays a central role in facilitating the conversations.
In one conversation, a man complains about his work, while in another a man asks his friend for a “big favor.” No matter the conversation, it can happen over coffee.